Are eBooks Finished?

An ebook or electronic book is a very simple and cost effective way of distributing information. This is usually in PDF form (Portable Document Format) eBooks have long been considered a very poor relation to the printed form for several reasons. Consider the evidence; a real book is at the pinnacle of its technological development, the eBook is still in its infancy.

To give an analogy the printed form is the 3D experience with surround sound the complete cinematic experience where as the eBook is still in the black and white silent era of its development. I may be over stating this a bit as there are now interactive eBooks which are very good but again the quality varies enormously.

eBooks do have a bad reputation due to the poor quality information in many of the earlier offerings which are still doing the rounds on the internet. The evidence is always there to be seen; the paper stinkers just get pulped and disappear off the radar.

eBooks are one of the most common means the Information Marketers use to distribute their materials; it has many real advantages over its paper counterpart. It is very simple to produce, it is very cost effective to distribute after all if you sell a digital download you are essentially continuing to sell fresh air. It can easily be updated in a matter of hours unlike the paper version which has to wait until the next scheduled revision.

There will always be a place for the eBook like its printed equivalent, but the multimedia capability, of computers, phones and personal organisers as well as eBook readers open up the exchange of information using different media such as audio and video. This allows the same information to be distributed in a very user friendly form, why spend weeks typing up an eBook when a few hours capturing a video off the computer using camtasia would be much quicker.

Sites such as youtube have lead the way in showing the capability of this medium, although still in its infancy it has already had a major impact in Information marketing.

Many people like to listen to audio when travelling make some of your information available this way so that it widens the scope of your products. Recording audio is very simple, windows comes with a built in Sound Recorder so a simple inexpensive headset and mic is all you need to start.

I wish that I had realised this earlier than I did, I spent most of the summer months last year producing 3 large eBooks for my home study course Plugin Auction Profits and although I recorded 19 video and an audio, I realised only recently that a further 50% of the content could have been covered by additional video and audio content.

To conclude: The eBook is not dead but we need to think outside the box when we produce products and use every method we can to promote our own high quality products.

Rob